Internal Comms Programme

THE CHALLENGE:
Engage all Honda dealership staff with the 'Power of Dreams' so as to fulfil the customer promise whilst also achieving sales volume growth.

THE SOLUTION:
Launched in 1998, 'Team Honda' is a dealer communication and motivation programme that ensures that all brand, product, campaign and incentive information is communicated to the Honda dealership network in a consistent, engaging and effective way.

THE THA EFFECT:
85% participation in the overall programme from franchised dealerships.

Participation levels of between 65% - 80% in tactical incentives (2006/7).

THA is one of Honda UK's five core agencies, handling dealer communication, product launches, dealer conferences and incentive travel.