Worldwide Press Launch: Vivendi Universal

THE CHALLENGE:
Launch the 'Scarface' video game to the world's gaming press at an amazing event over two days in March 2006

THE SOLUTION
We created an award-winning experiential event that made every guest feel like the video game character in every sense. This environment also helped facilitate the 30 individual TV and radio interviews that had to take place over the two day period

THA EFFECT
"The Event was brilliant. The Scarface launch captured the movie but put the emphasis on fun with unlimited foul-mouthed, testicle shooting hilarity." Official PS2 magazine

"Vivendi Universal Games decided to put all the efforts into the Scarface launch: one of the biggest and most amazing events ever!" Jeux Magazine

"Best event in the last 10 years!" CD Media

Winner of the IMIA Most Creative Programme Award