Avaya
IP Now FIFA Incentive

THE CHALLENGE
 Maximise and increase exposure of Avaya's FIFA World Cup sponsorship across EMEA
Ultimately, the programme needed to drive incremental revenues within the Business Partner channel

THE SOLUTION
 A comprehensive incentive programme, incorporating rebates, hard-hitting sales incentives with on brand rewards, and a series of world-class travel incentives that centred around the World Cup qualifying games and finals.

THE THA EFFECT
The rebate programme has leveraged 20% growth over 5 quarters
50% of participating Business Partners exceeded their revenue targets
Leveraged the sponsorship of the World Cup and together with the incentives enhanced perception of Avaya.

"A fantastic performance from THA!  We have a great respect and appreciation for your constant focus on excellence and unmatched organization, we have developed quite a reputation with the incentives programme." Avaya Partner Programme Manager, EMEA